TebMobile
TEB bank, pioneer bank in Kosovo changed thousands of people's banking experience with 4.5 app store rating.
My Role
The project goal was to build the first bank app for Kosova. The app aims to teach financial management and create an opportunity to acquire new users. I was in charge of the UX strategy and design of all screens, prototypes, and flows as part of a UX team. We begin with accumulating customer needs and business goals. As a leader of the UX team, I was also responsible for presenting all deliverables to the client.
TEB / Project Owner
Userspots / Design Agency
6 Months / Duration
Challenges
Customers, live in Kosovo, haven't experienced digital financial management before so we found a few challenges to tackle with.
Be Informative
Customers have not mastered the use of banking products. Therefore, the application should be instructive and easy to use.
Control&Flow
Customers, don't track any application progress, don't distinguish minimum and total debt payment of credit card, don't pay loan installments in time.
Budget Management
Customers need a product to track their all income and expenses with future payments.
Offers
Customers are not able to differentiate between TEB's marketing campaigns and loan options.
Lead&Customer
A huge lead opportunity within inactive customer segment. They only visit the branch to pay their debt or withdraw salaries.
Innovative Bank
Customers describe TEB as an innovative bank because of it's reformist products so they always expect more.
Benchmark
Analyzed 50+ applications to discover trends and highlight Pros&Cons of field. Applications are clustered based on their main features.
Sitemap
Help us to understand the scope of the project with created flows. Business scope is determined with this map.
UX Strategy
User interviews and data have revealed that Kosovo's users are uneducated in the digital financial tools. The strategy focused on creating instructions. All parts of the dashboard have been designed to prevent users from uncertainty. The dynamic layout is built for different cases.
Initial Ideas
After the strategy had been approved, we designed and tested more than ten ideas in this process. We reached potential users to measure the usability and efficiency of ideas by conducting usability tests.
Wireframes
Designed 100+ screens and 10+ flow for the project. We built high-fidelity wireframes in order to get better feedback during user testing. You can find highlighted features below the page.
The dashboard is visually separated with two sections. The top one displays the financial status with income and expense data.
The second component splits the page into two different tabs. Users can access their product (accounts, credit card, and credit information) and necessary actions in the first tab.
In the second tab, the financial calendar provides users to follow their financial situations and saved transactions to ease their lives.
Users were unfamiliar with the details of financial features so we added detailed information below the links to explain and provide ease of use.
The application covers three main financial products. Every product is analyzed and most used features are highlighted in the detail pages. Even though users don't have enough experience to use the product, we placed more detailed information accessible within the page.
We designed some interactions to prevent users from errors. If the user selects any wrong features, we try to allow them to update selection on the same screen. We also provide a save feature to fasten overall user journeys.
To increase sales and revenue, featured products are offered to users if they don't have similar product on their dashboard
Bank lets users access their financial data without login if users give permission.
Progress bars are designed to inform and help users if the process takes more than one steps.
Visual Design
Color, icons and typography structure were created based on TEB Kosovo corporate identity. Also, different design options are prepared and presented to the client. The design guideline was shared with the software team.
