"BonusFlas" was the most challenging and successful project of our team with 5M downloads and 4.7 store rating. The application was published for both operating systems; Android & IOS.
The project goal was to increase credit card usage and total spending for Bonus customers. Our aim was to understand customer needs with user interviews and existing data to combine with business goals. I was responsible to determine the experience strategy, create wireframes, prototypes, user flows and present all deliverables to the client as a leader of the UX team.
Bonus / Project Owner
Userspots / Design Agency
12 months / Duration
Research has shown us that business/our assumptions didn't match with user expectations.
The strategy was built on two basic needs of the users; tracking and controlling the financial transactions and offers.
High-fidelity wireframes were designed to get a better insight from user testing.
Swipe and access to favorites and campaign filtering functions are added to ensure the quick transition between pages for the users which have more than one credit card.
After every 2 offers, various modules are designed to guide users to prevent monotonousness of the campaign list.
Bonus brand guide applied for color, icons, and typography. Design options are created and presented to the client.
Bonus Card family transitions is used to minimize the complexity for the users which have more than one credit card.