BonusFlas
"BonusFlas" was the most challenging and successful project of our team with 5M downloads and 4.7 store rating. The application was published for both operating systems; Android & IOS.
My Role
The project goal was to increase credit card usage and total spending for Bonus customers. Our aim was to understand customer needs with user interviews and existing data to combine with business goals. I was responsible to determine the experience strategy, create wireframes, prototypes, user flows and present all deliverables to the client as a leader of the UX team.
Bonus / Project Owner
Userspots / Design Agency
12 months / Duration
Challenges
Research has shown us that business/our assumptions didn't match with user expectations.
Control
Our assumption was users would want to save money and spend carefully with offers but research showed us that they want to access their remaining balance to see how much they can spend more and receive a notification to edit/check transaction immediately.
Tracking
We found that users not only want to join a campaign but also being aware of future campaigns. We also realized that users campaign needs were determined to users location, segment and time period.
Trust
Users required to track and control their financial transactions and campaigns transparently in order to feel safe. They preferred to check their remaining balance, money transfers, and campaign status after they use the credit card during shopping or transaction.
Benchmark
30+ applications were analyzed to understand the trends and map advantages and disadvantages. Applications were accumulated based on their main features and strengths.
UX Strategy
The strategy was built on two basic needs of the users; tracking and controlling the financial transactions and offers.
Initial Ideas
After the ideation workshop with stakeholders, we came up with 2 main concepts. Ideas were tested with end-users and the winning idea was implemented to visual design.
Wireframes
High-fidelity wireframes were designed to get a better insight from user testing.
Swipe and access to favorites and campaign filtering functions are added to ensure the quick transition between pages for the users which have more than one credit card.
After every 2 offers, various modules are designed to guide users to prevent monotonousness of the campaign list.
Swipe feature is used to provide a quick transition between products for the users who have more than one credit cards.
Campaigns vary based on users' location and time and to guide users, we use personal recommendations and the campaign map. Tracking page gives an update about status.
The favorite feature provides access to most tracked campaigns. "Future Campaign" section is designed to follow campaigns of the selected brands and fields by users.
Visual Design
Bonus brand guide applied for color, icons, and typography. Design options are created and presented to the client.
Bonus Card family transitions is used to minimize the complexity for the users which have more than one credit card.
